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Strategic marketer, creative thinker, continuous learner, and a mechanical engineer with a passion for building brands and driving market growth.
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Professional Highlights
Professional Highlights
I’m Shashank, an experienced professional with 10 years of experience spanning content strategy, campaign management, product marketing, market development, and techno-commercial proposals. I’ve led marketing initiatives across B2B and B2C sectors.
5+ years in Content Marketing & Market Development
Drove market expansion, developed and executed targeted content strategies, managed multi-channel campaigns, and created compelling collateral to boost engagement and acquisition.5+ years in Product & Technical Marketing
Drove technical marketing strategies, delivered technical and commercial proposals, cost estimates, nurtured high-value leads, and produced strategic sales content to accelerate the sales cycle.Core Skills
Core Skills
Product Marketing
Market Research and Analysis
Digital Marketing
Content Strategy
Campaign Management
Sales Enablement
Performance Analytics
Techno-commercial Proposals
Technical Skills
Technical Skills
CRM & ERP SystemsMicrosoft Dynamics 365 ● SAP ● HubSpotDigital Advertising & Campaign ManagementMeta Ads Manager ● Meta Business Suite ● LinkedIn AdsWeb & Marketing AnalyticsGoogle Analytics ● Google Search Console ● Microsoft Clarity ● Shopify ● FramerEmail Marketing & AutomationMailchimp ● HubSpot ● Campaign MonitorSocial Media ManagementBuffer ● HootsuiteContent Creation & DesignAdobe Creative Cloud (Photoshop, Premiere Pro, Illustrator) ● Affinity ● Canva ● DaVinci ResolveData Analysis & Business IntelligenceExcel ● SAP BI ● SPSS ● SAS Enterprise Data MinerOffice & Productivity ToolsAdvanced Excel ● PowerPoint ● Word
Education
Education
MSc in Marketing
Henley Business School, University of Reading (United Kingdom)2023-24Bachelor's in Mechanical Engineering
Visvesvaraya Technological University (India)2007-11Certifications
Certifications
Certificate in Digital and Data Driven Marketing
Issued by: Data & Marketing Association, UKSkills acquired: Budgeting ● Communications Strategy ● Content Strategy ● Multi-Channel Marketing ● Campaign Planning ● Website and Search Engine StrategiesDigital Marketing and E-Commerce Professional Certificate
Issued by: GoogleSkills acquired: Search Engine Optimisation (SEO) ● E-Commerce ● Display Advertising ● Email Marketing ● Marketing Analytics ● Search Engine Marketing (SEM) ● Social Media Marketing ● Constant Contact ● HubSpotAward in General Data Protection Regulation (GDPR)
Issued by: Data & Marketing Association, UKSkills acquired: Lawful Bases ● Data Protection Principles ● Data Profiling ● Personal Data Protection ● Personal Data Storage ● Data Breach Notification Process ● Data Mapping ● GDPR Compliant Marketing CampaignsFoundations of User Experience (UX) Design
Issued by: GoogleSkills acquired: User Experience (UX) ● Design Thinking ● User Experience Design (UED) ● UX Research ● User Interface Prototyping ● WireframeWhat I like
What I like
Photography ● Videography ● Video editing
Outside the professional world, you’ll find me either capturing moments through a lens or crafting visuals at my design desk.
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