Get to know me

I’m Shashank, a strategic and technical marketer with 10 years of experience helping organisations communicate complex products, strengthen their market presence and drive sustainable growth.

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Professional Highlights

My experience spans content strategy, product marketing, technical marketing, sales enablement, campaign management, market development and techno-commercial proposals across both B2B and B2C markets. With a Master's in Marketing and a background in mechanical engineering, I combine strategic marketing expertise with technical knowledge to position products effectively, communicate complex solutions clearly and support commercial growth.

5+ years in Content Marketing & Market Development

Drove market expansion, developed and executed targeted content strategies and sales enablement tools, managed multi-channel campaigns, and created compelling collateral to boost engagement and acquisition.

5+ years in Product & Technical Marketing

Drove technical marketing strategies, delivered technical and commercial proposals, cost estimates, nurtured high-value leads, and produced strategic sales content to accelerate the sales cycle.

Core Skills

Content Strategy & Development

Product Marketing

Technical Marketing

Sales Enablement

Performance Analytics

Digital Marketing

Campaign Management

Market Research and Analysis

Technical Skills

CRM & ERP SYSTEMSMicrosoft Dynamics 365 ● SAP ● HubSpotDIGITAL ADVERTISING & CAMPAIGN MANAGEMENTMeta Ads Manager ● Meta Business Suite ● LinkedIn AdsWEB & MARKETING ANALYTICSGoogle Analytics ● Google Search Console ● Microsoft Clarity ● Shopify ● FramerEMAIL MARKETING & AUTOMATIONMailchimp ● HubSpot ● Campaign Monitor ● ZapierSOCIAL MEDIA MANAGEMENTBuffer ● HootsuiteCONTENT DEVELOPMENTAdobe Creative Cloud (Photoshop, Premiere Pro, Illustrator) ● Affinity ● Canva ● DaVinci ResolveDATA ANALYTICS & BUSINESS INFORMATICSExcel ● SAP BI ● SPSS ● SAS Enterprise Data MinerOFFICE & PRODUCTIVITY TOOLSAdvanced Excel ● PowerPoint ● Word

Education

MSc in Marketing

Henley Business School, University of Reading (United Kingdom)2023-24

Bachelor's in Mechanical Engineering

Visvesvaraya Technological University (India)2007-11

Certifications

Award in General Data Protection Regulation (GDPR)

Issued by: Data & Marketing Association, UKSkills acquired: Lawful Bases ● Data Protection Principles ● Data Profiling ● Personal Data Protection ● Personal Data Storage ● Data Breach Notification Process ● Data Mapping ● GDPR Compliant Marketing Campaigns

Certificate in Digital and Data Driven Marketing

Issued by: Data & Marketing Association, UKSkills acquired: Budgeting ● Communications Strategy ● Content Strategy ● Multi-Channel Marketing ● Campaign Planning ● Website and Search Engine Strategies

Digital Marketing and E-Commerce Professional Certificate

Issued by: GoogleSkills acquired: Search Engine Optimisation (SEO) ● E-Commerce ● Display Advertising ● Email Marketing ● Marketing Analytics ● Search Engine Marketing (SEM) ● Social Media Marketing ● Constant Contact ● HubSpot

What I like

Visual Design ● Photography ● Filmmaking

In my free time, I enjoy exploring visual design, experimenting with minimalist, Bauhaus, and Swiss-inspired styles, typography, and colour systems.I also enjoy capturing still-life subjects and landscapes, then refining them through editing and colour grading.

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