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I’m Shashank, a strategic and technical marketer with 10 years of experience helping organisations communicate complex products, strengthen their market presence and drive sustainable growth.
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Professional Highlights
Professional Highlights
My experience spans content strategy, product marketing, technical marketing, sales enablement, campaign management, market development and techno-commercial proposals across both B2B and B2C markets. With a Master's in Marketing and a background in mechanical engineering, I combine strategic marketing expertise with technical knowledge to position products effectively, communicate complex solutions clearly and support commercial growth.
5+ years in Content Marketing & Market Development
Drove market expansion by developing and executing targeted content strategies, ABM campaigns, leading product launches, planning and delivering large-scale marketing events, creating sales enablement tools, managing multi-channel marketing campaigns, and producing compelling marketing collateral that increased customer engagement and supported business growth.5+ years in Product & Technical Marketing
Led product and technical marketing initiatives by developing and executing go-to-market (GTM) strategies, creating technical and commercial proposals, preparing cost estimates, nurturing high-value leads, and producing strategic sales content that accelerated the sales cycle, strengthened product positioning, and supported revenue growth.Core Skills
Core Skills
Content Strategy & Development
Product Marketing
Technical Marketing
Sales Enablement
Performance Analytics
Digital Marketing
Campaign Management
Market Research and Analysis
Technical Skills
Technical Skills
CRM & ERP SYSTEMSMicrosoft Dynamics 365 ● SAP ● HubSpotDIGITAL ADVERTISING & CAMPAIGN MANAGEMENTMeta Ads Manager ● Meta Business Suite ● LinkedIn AdsWEB & MARKETING ANALYTICSGoogle Analytics ● Google Search Console ● Microsoft Clarity ● Shopify ● FramerEMAIL MARKETING & AUTOMATIONMailchimp ● HubSpot ● Campaign Monitor ● ZapierSOCIAL MEDIA MANAGEMENTBuffer ● HootsuiteCONTENT DEVELOPMENTAdobe Creative Cloud (Photoshop, Premiere Pro, Illustrator) ● Affinity ● Canva ● DaVinci ResolveDATA ANALYTICS & BUSINESS INFORMATICSExcel ● SAP BI ● SPSS ● SAS Enterprise Data MinerOFFICE & PRODUCTIVITY TOOLSAdvanced Excel ● PowerPoint ● Word
Education
Education
MSc in Marketing
Henley Business School, University of Reading (United Kingdom)2023-24Bachelor's in Mechanical Engineering
Visvesvaraya Technological University (India)2007-11Certifications
Certifications
Award in General Data Protection Regulation (GDPR)
Issued by: Data & Marketing Association, UKSkills acquired: Lawful Bases ● Data Protection Principles ● Data Profiling ● Personal Data Protection ● Personal Data Storage ● Data Breach Notification Process ● Data Mapping ● GDPR Compliant Marketing CampaignsCertificate in Digital and Data Driven Marketing
Issued by: Data & Marketing Association, UKSkills acquired: Budgeting ● Communications Strategy ● Content Strategy ● Multi-Channel Marketing ● Campaign Planning ● Website and Search Engine StrategiesDigital Marketing and E-Commerce Professional Certificate
Issued by: GoogleSkills acquired: Search Engine Optimisation (SEO) ● E-Commerce ● Display Advertising ● Email Marketing ● Marketing Analytics ● Search Engine Marketing (SEM) ● Social Media Marketing ● Constant Contact ● HubSpotWhat I like
What I like
Visual Design ● Photography ● Filmmaking
In my free time, I enjoy exploring visual design, experimenting with minimalist, Bauhaus, and Swiss-inspired styles, typography, and colour systems.I also enjoy capturing still-life subjects and landscapes, then refining them through editing and colour grading.
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